Yggdrasil joins Swedish Gambling Association
Members agree to following common responsible gambling and marketing guidelines, pledging to a code of ethics that ensures player protection forms an integral part of their day-to-day operations.
SPER also provides a platform for its members to discuss industry best practice and challenges and to regularly discuss issues and learn from one another.
The association was founded in 2002 and now has 20 members including both operators and suppliers active and licensed in Sweden following the opening of the online market in January 2019.
Fredrik Elmqvist, CEO of Yggdrasil, said: "As an industry leader, we always strive to act in a responsible manner, and industry collaboration is needed to achieve the highest standards to ensure players are protected.
"Social responsibility is an important part of our work at Yggdrasil and by joining SPER we are committing to ensuring that the Swedish gambling market is both safe and sustainable."
Jenny Nilzon, CEO at SPER, said: "We are thrilled to welcome Yggdrasil as a supplier member and to further grow our network as it is more important than ever for all industry stakeholders to cooperate and ensure consumer protection is in focus."