Instant Win Gaming relaunches with Kentucky Lottery
"It's fantastic to have relaunched our eInstants in Kentucky, a move that will further strengthen the Lottery's Instant Play offering and provide players with the very latest in eInstant entertainment," said Rhydian Fisher, IWG CEO. "With our dozens of lottery integrations previously completed, the project between ourselves, IGT and the Kentucky Lottery went smoothly as expected; less than four months from IGT and IWG signing a contract to go-live. We're excited for the future ahead with the Kentucky Lottery, and our supply of games for their players."
The move further strengthens the long-term relationship between IWG and IGT, with the Kentucky Lottery, and most importantly their players, set to benefit from IWG's pipeline of InstantGames innovations which will complement the eInstant portfolio already being supplied by IGT.
IWG's popular Cash Expander game was the first eInstant delivered. The Kentucky Lottery version has been branded as Kentucky Cash Drop with the game design localized to be specifically familiar to Kentucky players.
IWG's integration of its InstantRGS with IGT's iLottery platform took less than four months from start to finish following a new agreement between the two companies. With the Kentucky Lottery launch completed, IWG and IGT are now positioned to complete new integrations for additional lotteries on an even more accelerated schedule.
"We're excited to bring IWG's InstantGames to our players," said Mary Harville, President and CEO, Kentucky Lottery Corporation. "They will undoubtedly complement our existing Instant Play line-up and provide our players with new experiences to enjoy. We look forward to our collaboration with IWG and IGT to help us grow this important category of games."