PlayOJO Casino launches new global ad campaign

PlayOJO Casino has launched its latest global advertising campaign.

The campaign aims to drive awareness of PlayOJO Casino's casino and bingo products and has been developed by renowned creative agency McCann Demand.

It is based around Madame OJO, a fabulous, larger-than-life character who embodies the positive "OJO feeling" that players experience when they play a casino or bingo game at PlayOJO Casino.

The wide-reaching campaign is the operator's first since PlayOJO Casino refreshed its global brand positioning with a new logo and tagline - "feel the fun".

It has been designed to dramatize this "feel good feeling" by showing players having fun and enjoying the thrills of online casino and bingo play.

PlayOJO Casino delivers this through generous player offers like 50 no wagering free spins on the player's first deposit, getting money back on every game and receiving all bonuses in cash with no restrictions.

The campaign has launched in the UK on TV and digital and will be rolled out in the other markets where PlayOJO Casino is available to players, with Spain being next.

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