BetGames Lotto Reloaded launch proves to be outstanding success
Revealed in June, Lotto Reloaded epitomized BetGames' desire to take its lottery offering to the next level. The bold step-forward saw the company re-design and rebuild its studio, as well as enhancing its features, technology and security.
The decision has since proven prudent, as since the launch, BetGames has seen a marked boost in performance. Lucky 5 showed a 13% yearly increase in GGR and 17% in total bets, whereas Lucky 6 reported a year-on-year increase of 16% in total bets and 56% in GGR.
The success of the launch has also mirrored wider commercial growth, as the company has seen its footprint enhance in several markets, reporting a year-over-year increase of 100% in Africa and 150% in Greece.
With this in mind, the supplier has its eyes set on expanding further with a variety of markets in Latin America set to be added by the end of the year.
The ground-breaking Lotto Reloaded launch has heightened BetGames' reputation as a top-tier provider to the industry, resulting in it being shortlisted for the Industry Innovation of the Year category in the 2021 SBC Awards and being crowned Lottery and Bingo Supplier of the Year in the recent SBC Awards Latinoamérica.
Commenting on Lotto Reloaded's success, BetGames' CEO, Andreas Koeberl, said: "We felt that the Lotto Reloaded launch was always going to be the right move for the company, and we were confident we would find success by enhancing our offering, however, the actual response has exceeded our expectations.
"We are immensely proud of what we have achieved. The success of the launch is testament to the hard work and dedication our team commits to ensuring BetGames maintains its position as an industry-leading lottery provider."