Playson announces Rootz casino games supply deal

Casino software developer Playson has signed an agreement to provide its extensive suite of popular titles to platform provider Rootz and its casino brands.

As part of a direct integration onto the Rootz iGaming platform, Playson's entire catalogue of slots including Divine Dragon: Hold and Win, Buffalo Power Megaways and the hit title Solar Queen, will all be available via the provider's leading site Wildz which was rolled out to critical acclaim in 2019, followed up by 2020 entrant, Caxino. Earlier this year Rootz bolstered its product offering further by unveiling the most recent addition to its portfolio, Wheelz, fronted by Hollywood legend David Hasselhoff.

Alongside the developer's impressive suite of games, Rootz and its casino sites will gain access to a wide range of promotional tools, including Free Spins, Jackpots, and Network Tournaments, all proven to drive player engagement rates.

Rootz's cutting-edge casino software platform, which powers its B2C brands, has helped the company enhance its reputation across Europe and will allow Playson to reach even more players in key markets.

Alex Ivshin, CEO of Playson, said: "Signing this content deal with Rootz is an exciting step for Playson as the global profile of our products continues to grow. "

"Wildz, Caxino and the newly launched brand Wheelz have all captured the imagination of players by offering a slick user experience packed with innovative features. It's fantastic to see our range of games go live with these popular brands and we're already looking to deliver even more new titles in the following months."

COO, Tony Kjaldstrom at Rootz, said: "Ensuring our customers receive the best quality entertainment on the market is paramount here at Rootz, and we have been really impressed with the quality of Playson's games.

"We're delighted to have joined forces with such a well-respected slot provider and look forward to developing a long and successful business relationship."

2021-10-05
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